For sheer passion in terms of promoting new artists, there cannot be many outfits to beat Folkstock, the small “boutique” record label that’s helped bring a number of acts to wider attention. Tonight’s event in Islington is one of two nights that are being hosted under Folkstock’s “Emerging Artists” banner as part of the London Folk & Roots Festival. All of the acts showcased in the two live shows also feature on Folkstock’s “Downtown” album, which has a track contributed from each of the artists. Tonight the theme is Americana and we hear from three solo acts: Katie Rae, Marina Florance and Ben Smith as well as the headliners, five-piece band, Fred’s House.
With many artists you have a pretty rough idea of what they are going to sound like and a reasonable guess at what their musical style is going to be as soon as they take the stage. When the engaging but down-to-earth singer-guitarist, Marina Florance, takes the stage I have very little idea what to expect. But wow what an incredible, incredible voice. And in a strong field tonight, for me, she is the stand-out act of the evening. Florance came to live performance late in life but has been receiving plaudits wherever she’s played and sung. Her rich, heartfelt, expressive voice has been compared to everything from Stevie Nicks to Johnny Cash and is a joy to listen to, both on the more mournful, melancholic countrified numbers like Little Black Cloud (her contribution on the Downtown compilation CD) as well as the raunchier, bluesier songs like Big Legged Woman (from her latest EP: Triple A Side). Some great luscious, dexterous acoustic guitar-playing, too, compliments her voice perfectly. You can catch a video of her and the previous act, Kaity Rae, here
The only downside of an event like tonight is that when you do come across an emerging talent like Florance, you don’t quite get to hear enough of them before it’s time for the next act. Before she leaves the stage, however, the next artist, Ben Smith, joins her for a couple of songs. They make for a powerful musical combination and it’s gratifying to discover Smith plays on a couple of tracks on Florance’s latest EP.
She is the oldest of our emerging talent acts tonight by some way. But whoever said there was any age limit on when an artist can emerge: Marina Florance – I’m a fan!