Folky, countryfied, bluesy, Americana, Marina Florance’s rich, velvety vocals and deft, expressive acoustic guitar playing have the effect of making every song she plays sound like a timeless classic. I first became aware of this extremely talented singer-songwrter at Folkstock’s Emerging Talent Showcase back in November. Her incredible voice and heartfelt songs bowled me over. Though not exactly a household name, Florance has been picking up more and more fans wherever she’s played and sung. Tom Robinson has championed her on his BBC 6 music show and she’s wowed audiences at the Cambridge Folk Festival.
The album opens with I Told You My Troubles. Florance has a knack of turning an initial world-weary and burdonsome vocal into a defiant and uplifting song of hope and joy. This is one of those songs, as is the next one, Little Black Cloud, a beautiful song which is the stand-out track on an exceptionally strong album.
Mostly, the album is just Florance’s rich, heartfelt vocals and her beautiful acoustic guitar-playing. But there are some nice guest contributions, too: some lovely melodeon on a couple of tracks and additional guitar from Ben Smith and alto-sax from Greg Camburn on one track. All of the songs are penned by Florance alone or with one of her writing partners. It’s testimony to her talents as a songwriter that an album as strong as this from a relative newcomer to recording succeeds without the need for a single cover version.
Let’s hope that 2016 becomes the year where Marina Florance comes to much wider public attention. This, That & The Other couldn’t be a better showcase for doing that. As soon as you put it on it has the sound and feel of a classic album, one that can happily sit by the likes of Alison Krauss, Joni Mitchell and Carole King in my CD collection.
Released: January 2016
Previous review: Marina Florance at The Islington
For sheer passion in terms of promoting new artists, there cannot be many outfits to beat Folkstock, the small “boutique” record label that’s helped bring a number of acts to wider attention. Tonight’s event in Islington is one of two nights that are being hosted under Folkstock’s “Emerging Artists” banner as part of the London Folk & Roots Festival. All of the acts showcased in the two live shows also feature on Folkstock’s “Downtown” album, which has a track contributed from each of the artists. Tonight the theme is Americana and we hear from three solo acts: Katie Rae, Marina Florance and Ben Smith as well as the headliners, five-piece band, Fred’s House.
With many artists you have a pretty rough idea of what they are going to sound like and a reasonable guess at what their musical style is going to be as soon as they take the stage. When the engaging but down-to-earth singer-guitarist, Marina Florance, takes the stage I have very little idea what to expect. But wow what an incredible, incredible voice. And in a strong field tonight, for me, she is the stand-out act of the evening. Florance came to live performance late in life but has been receiving plaudits wherever she’s played and sung. Her rich, heartfelt, expressive voice has been compared to everything from Stevie Nicks to Johnny Cash and is a joy to listen to, both on the more mournful, melancholic countrified numbers like Little Black Cloud (her contribution on the Downtown compilation CD) as well as the raunchier, bluesier songs like Big Legged Woman (from her latest EP: Triple A Side). Some great luscious, dexterous acoustic guitar-playing, too, compliments her voice perfectly. You can catch a video of her and the previous act, Kaity Rae, here
The only downside of an event like tonight is that when you do come across an emerging talent like Florance, you don’t quite get to hear enough of them before it’s time for the next act. Before she leaves the stage, however, the next artist, Ben Smith, joins her for a couple of songs. They make for a powerful musical combination and it’s gratifying to discover Smith plays on a couple of tracks on Florance’s latest EP.
She is the oldest of our emerging talent acts tonight by some way. But whoever said there was any age limit on when an artist can emerge: Marina Florance – I’m a fan!