Independent record stores that have managed to survive firstly the big chains, then the rise of Amazon then the downloading craze have tended to be the ones that made themselves far more than just a place to buy records and CDs. The Music’s Not Dead store in Bexhill-on-sea is a classic example. Its thirst for promoting music seemingly limitless and unconditional. Not only do they host regular live performances in store, they also hook up with the De La Warr Pavilion over the road to put on numerous events including this outdoor mini free festival on the terrace of the pavilion by the seafront. The first band on today The Equatorial Group particularly caught my eye.

“Sounding like Crazy Horse colliding with Fleetwood Mac on a dusty road” as their Facebook profile has it. Gentle acoustic guitar, some nice pedal steel, harmony vocals and some great laid-back lead guitar solos, their blend of slow, countrified Americana was just perfect for a hot August afternoon with a few beers by the sea. They’ve got some good original songs, too. And as you could pick up both of their self-produced EPs (2014’s Glebe and 2015’s Elvis) on CD for a fiver it seemed silly not to buy them and explore this band a little further. I’m impressed.

The Eastbourne-based band have been around since 2011 and are now happily on my radar for the future. Anyone into this type of music is well advised to keep an eye out for them. And well done to both Music’s Not Dead and De La Warr Pavilion for giving a platform to acts of this calibre.

https://www.facebook.com/theequatorialgroup/?fref=ts