Tag Archives: MAIM

Celtic/electronica: album review – Whyte ‘MAIM’

Electronica duo Whyte have been compared to a Gaelic version of Sigur Rós, their brooding, shimmering arrangements forming a dramatic yet pleasing fusion of tradition and modernity.

Formed back in 2016, the duo are Alasdair C. Whyte (vocals) and Ross Whyte (electronics).  Whyte were awarded the Scottish Gaelic Arts and Culture Award in 2019 and in 2017 won the Hands Up For Trad/Creative Scotland Nòs Ùr Songwriting Award for their original Gaelic song ‘Cionran’.

True to their experimental roots, the duo’s latest and third album MAIM is a collaboration with contemporary Gaelic theatre company Theatre Gu Leòr.

MAIM developed out of a partnership with Theatre Gu Leòr and a successful theatre production of the same name. The original theatre production, directed by Muireann Kelly, premiered in March 2020 and saw a run of sold-out shows at the Tron Theatre in Glasgow prior to advent of lockdown last Spring. MAIM, meaning panic in Gàidhlig, is a call to action, giving voice to the frustrations of the next generation who care deeply about the crisis facing their land and language, is how the show defined itself – and attracted a slew of favourable reviews.

Both the production and the new album explore responses to the panic and horror we feel when time is running out,“ say the duo. “When faced with all we stand to lose – if we don’t make a stand against language and climate extinction.”

The album’s extensive sleeve-notes, curated by Ross Whyte, give the background to the duo’s collaboration and the creative process that inspired each of the ten tracks. A limited-edition book is also set for publication later this summer.

MAIM was recorded at GloWorm Recording with Gordon Maclean and Keir Long. Additional musical contributions come from Seonaid Aitken, Megan Henderson, Patsy Reid, Alice Allen and Màrtainn Skene (strings) and Elspeth Turner, Evie Wadddell, Cian McCarthy and Ruairidh Murray (additional vocals and guitar).

Experimental yet accessible and contemporary yet timeless this album will appeal to many fans of both traditional Celtic folk and modern electronica.

Released: 9th April 2021

Available from: Bandcamp | Amazon (CD, Download, Stream) | Spotify | iTunes | Apple Music | Youtube Music | birnamcdshop.com

https://www.whytenoise.co.uk/