Artist of the week: Velvet Insane – new album ‘Rock ‘n ‘Roll Glitter Suit’ released 16th July 2021

With a name like that, various 70s glam heroes cited as key influences and an album due out in July entitled Rock ‘n’ Roll Glitter Suit it’s probably not too much of a coincidence that the paths of Darren’s Music Blog and Velvet Insane would eventually cross.

The Swedish-based band were formed in 2013 by guitarist Jesper Lindgren and describe themselves as a three-piece gang of rockers that reinvented glam rock by mixing the pop harmonies of the 70’s with the heavy sound of today. There have been changes in personnel and switches in record companies along the way but the band’s fortunes received a significant boost when they signed to a deal with Wild Kingdom/Sound Pollution earlier this year.

On the record deal the band commented:

It feels inspiring and exciting to have signed a deal with Wild Kingdom. After working our asses off for years jumping around on different record companies it feels like we finally found our home. Wild Kingdom got the distinct rock ’n’ roll vein that we all love. Together we have made this glammy high energy rock ’n’ roll album that we feel very proud of. A wam bam beat that will knock you of your feet.”

An initial single and video, the wonderfully-titled ‘Backstreet Liberace’, from the forthcoming album was released back in May to great acclaim. All pounding piano keys, big handclaps, infectious riffs and catchy choruses there’s plenty to love about this.

‘Backstreet Liberace’ was then followed up with a second single from second single and music video ‘Sound of Sirens’ released 11th June. With a change of pace here they define it as 60’s pop gem made for the modern day.

Of the latest single the band say:

“We feel very proud about this catchy singalong pop gem and that it shows a slightly different side of Velvet Insane. Strongly influenced by The Beatles and 60’s pop music it gives you shivers and shows our passion and love for all kinds of music. A song we really looking forward to playing live and feel the energy from the audience in the future. With the video, we want to celebrate where we come from: the 70’s. Kiss, ABBA, Slade and glam rock/pop in general have meant so much to us in our musical upbringing. 1970’s influences in pictures and music but with the sound of today.”

The track is written by the legendary Sulo Karlsson of the Diamond Dogs who also produced and wrote the tracks together with the band on the upcoming album.

The album Rock ’n’ Roll Glitter Suit will be released via Wild Kingdom on 16th July and can be pre-ordered via: https://orcd.co/sound-of-sirens

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